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Symbodi, 2019 to 2024

Vertiball and Vertiroller

A massage ball that mounts to any wall, and the foam roller that joined it. From 220 design variations to retail.

The Vertiball and Vertiroller recovery bundle on a white background.

In 3D, from the production CAD

The recovery bundle, from every side.

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Client
Symbodi
Year
2019 to 2024
My role
Founder and designer
Forces
  • Design
  • Manufacturing
  • Launch
  • Capital

The problem

The hardest spots on your back are the ones you can't reach, and a tennis ball against a wall keeps falling.

The limit

Industrial suction cups hold glass, not drywall. It took 220 design variations and a patented mount to make one hold where people actually live.

What I did

  • Designed and prototyped both products in UNB's makerspace.
  • Patented the wall mount.
  • Found manufacturers and ran the first production.
  • Designed the packaging.
  • Created the launch campaigns.

The result

More than 200,000 recovery bundles sold since 2021. Sold through Amazon, Target, Best Buy and QVC.

A sheet of dozens of Vertiball design variations laid out in rows, from rough to finished.
The iteration sheet. 220 variations, one that held.
A render of the Vertiball massage ball and its wall mount.
Vertiball.
A render of the Vertiroller foam roller and its wall mount.
Vertiroller.
A hand holding a sample of the Vertiball wall mount over a table of parts.
A mount sample, on the factory table.
Rows of Vertiballs on assembly tables in a factory.
Assembly.
A bin full of moulded Vertiball housings.
Straight from the press.
A person using a Vertiball mounted on a wall to massage their shoulder.
In use.
Fifteen boxed Vertiballs laid out in a grid on a factory table.
Boxed and checked.
Stacks of Vertiball retail boxes on a factory floor.
Ready to ship.
A row of Vertiball samples on a windowsill, with city towers behind.
Samples by the factory window.
The first page of the US patent for the Vertiball wall mount.
US patent for the wall mount.
Curtis crouching beside a wall of Vertiball shipping cartons in a garage.
The first inventory.
Next project Symbodi Recovery Network

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