Co-founded with Sam Poirier, 2025 to 2026
Thelm
An AI platform for founders. It builds your financial model, stress-tests your assumptions and hands you a step-by-step launch plan, then deploys AI agents to do the work.
Thelm, shown working
Don't just plan your startup. Deploy AI to build it.
Thelm builds the financial model, stress-tests the assumptions and hands you a step-by-step plan to launch. Then it deploys agents to do the work.
Synthesizing model
High-fidelity build in progress
- Foundation archetype
- Revenue streams and unit economics
- Operating expenses
- Final three-year projections
Global synthesis0%
- 1Define your business modelMonth 1
- 2Build your brand identityMonth 2
- 3Get your first 100 customersMonths 3 to 4
- 4Scale your sales channelsMonths 5 to 8
- 5Achieve profitabilityYear 1
Identify your ideal customer
Find out who is most likely to buy, what their problems are, and where they spend time online.
Analyze 3 top competitors
See what successful brands are doing, and how you can stand out.
Write a 5-day welcome email sequence
New website visitors get a series of emails that introduce your brand and turn them into customers.
Deploy agentOvernight execution logLive
11:45 PMMarketing AI
Initiating A/B tests on landing page copy.
02:14 AMFinance AI
Ad spend reconciled. Shifted $200 of daily budget to high-performing keywords.
04:30 AMOperations AI
Scraped 4 competitors. Pricing matrix updated in your dashboard.
07:00 AMSystem
Morning brief generated. All tasks complete. Ready for review.
Investment memoAuto-building
- Executive summary
- Market opportunity
- Business model
- Financial highlights
- Risk factors
- Compile final memo
Builders you can deploy
- Investment memo
- Pitch deck
- Market research
- Sales strategy
- Competitor analysis
- Survival mode plan
What your plan includes
A business model in plain English
Revenue, costs and margins, explained simply, not in spreadsheet jargon.
A step-by-step launch roadmap
Milestones and tasks from today to your first dollar of revenue.
AI that stress-tests your plan
Find out what could break before you spend money finding out yourself.
The roadmap engine
A master plan, executed by AI.
Thelm turns your goals into a step-by-step roadmap. It tells you which milestones to hit, and gives you AI agents to do the hard work.
Overnight
First, it tells you what to do. Then it works while you sleep.
Agents run the tasks on your roadmap around the clock: testing landing page copy, reconciling ad spend, tracking competitors. You wake up to a morning brief.
The fractional C-suite
An executive team, on autopilot.
AI builders write investment memos, pitch decks and sales strategies, using your own validated financial model as the source of truth.
Builders you can deploy
- Investment memo
- Pitch deck
- Market research
- Sales strategy
- Competitor analysis
- Survival mode plan
- Brand brief
- Request for quote
Why we built it
Built by founders who learned the hard way.
Sam and I built multi-million dollar companies, and the system still failed us. Thelm is the AI architect we wish we'd had: one that catches the mistakes that kill businesses before they happen.
Your idea stays yours. Encrypted, never shared, never sold, and never used to train a model.
Visit thelm.ai- Client
- Co-founded with Sam Poirier
- Year
- 2025 to 2026
- My role
- Co-founder, product and design
- Forces
- Launch
- Capital
The problem
Most founders build a spreadsheet they don't trust, then stop. The plan never turns into the work.
The limit
Founders won't read a 40-tab model. The product has to hand them one next step at a time, and then help do it.
What I did
- Product strategy, and what the product is.
- The interface and the design system.
- The roadmap engine: milestones from today to the first dollar of revenue.
- AI builders for investment memos, pitch decks and sales strategies, using the financial model as the source of truth.
- Built with AI coding tools.
Details to confirm.
The result
Launching soon at thelm.ai. The platform is being readied for its first founders.
Bring me the thing you're trying to make.
Tell me what it is and where it's stuck. I read every message myself and reply within two working days.